Making cannabis look premium
Website Development, Photography, Merch, Product Packaging, Prints, Social Media Content, & Advertisements.
Graphic Designer
Illustrator, Photoshop, Wordpress, Elementor, Lightroom, Figma, 3D Modelling, & Indesign
2024 - Current
Work Summary
At FENO, I helped shape and solidify the brand’s foundation. Refining the look, tone, and overall experience to create a cohesive, elevated identity that felt true to the brand’s vision.
With a younger, design-conscious audience, FENO offered the chance to lean into bold, modern aesthetics and premium visual storytelling. I created the brand guide, designed product packaging, and built the FENO website from scratch, laying the groundwork for how the brand shows up across both digital and physical spaces.
Website Average Engagement
Website New Users
Website Pages Per Session
New Dispensary Locations
Website Development
As part of the website build, I designed in-depth, individual pages for each cannabis strain. Highlighting what makes them unique, from terpene profiles to ideal use cases. I also created product-specific pages that not only showcased the items visually but helped guide customers through a more informed and engaging shopping experience.
The Intention
Every design decision was made with purpose. I believe strong design doesn’t just look good, it builds connection. Whether it was refining typography, mapping out user flow, or designing content that resonates, my focus was always on creating a brand that feels fresh, intentional, and distinctly FENO.
